Custom Expl Direct Cust Relation

Consumer Behavior

Wayne D. Hoyer

Operations management

Nigel slack

Designed for digital

Jeanne W. Ross

Entrepreneurship

William D. Bygrave

Organization Development & Change

Thomas (University of Southern California) Cummings

The Social CEO

Damian Corbet

Organizational Behaviour

David A Buchanan

Experiencing MIS

David M. Kroenke

Effective DevOps

Jennifer Davis

Exploring strategy

Gerry Johnson

Business Ethics - Concepts and Cases

Manuela Aberger

Managing Business Ethics

Linda K.

E-Marketing

Judy Strauss

Experience Design : A Framework for Integrating Brand, Experience, and Value

Patrick. Newbery

Industrial organization

Don e

Entrepreneurship and small firms

Deakins and Freel

Business Ethics - concept and cases

Manuel G. Velasques

Relathionship Marketing and Customer Relation…

Adele Berndt

Contemporary direct and interactive marketing

Lisa Spiller

Relationship Marketing Exploring Relational Strategies in Marketing

John Egan

Building Business Solutions

Ronald G. Ross with Gladys S.W. Lam

Business Ethics

Andrew Crane

Group Dynamics

Patrick Forsyth

Customer Relationship Management concepts and technologies

Francis Buttle

International Dimensions of Organizational Behavior

Economics of Strategy

D. Besanko

Understanding Emotion at Work

Stephen Fineman

Organization Development

Wendell L. French

The attention economy : understanding the new currency of business

Thomas H. Davenport

Taking care of eBusiness

Thomas M. Siebel

Business dynamics - systems thinking and mode…

Johns Hopkins University Center for Soci (EDT)

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan

Understanding Consumer Behavior

J. Paul Peter

Effective Public Relations

Cutlip, Scott M.; Center, Allen H.; Broo

Entrepreneurship and Innovation

Tim Mazzarol