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Pocket • 2016 • Engelsk
Av David Butler
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Om boken
Expert advice from Coca-Cola's Vice President of Innovation and Entrepreneurship: Learn how the world's largest beverage brand uses design to grow its business by combining the advantages of a large-scale company with the agility of a nimble startup. Every company needs both scale and agility to win. From a fledging startup in Nepal, to a century-old multinational in New York, scale and agility are two qualities that are essential to every company's success. Start-ups understand agility. They k...Vis mer
Om boken
ISBN
9781451676266
Forlag
SIMON SCHUSTER
Publiseringsår
2016
Språk
Engelsk
Originaltittel
Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)
Format
Frakt og retur
Frakt
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