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Rethinking Innovation and Design for Emerging Markets

Innbundet • 2017 • 1. utgave

Rethinking Innovation and Design for Emerging Markets

Av Christophe Midler, Bernard Jullien, Yannick Lung

0 vurderinger • 0.0 av 5

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Om boken

The authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of what managerial, organizational and technological pathways were taken to come up with a disruptive innovation that has the potential to change the entry-level automobile market in India and other emerging markets. The book significantly deepens and extends the knowledge of disruptive and reverse innovation,...Vis mer

Innovasjon i næringslivet

Om boken

ISBN

9781138037205

Forlag

Taylor & Francis Ltd

Publiseringsår

2017

Språk

Utgave

1

Originaltittel

Rethinking Innovation and Design for Emerging Markets

Format

Innbundet

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0 vurderinger • 0.0 av 5

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