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© 2026 Bookis AS
English
Sweden
Region is based on IP address
Fast delivery with
Safe payments by
© 2026 Bookis AS
English
Sweden
Region is based on IP address
Paperback • 2008 • Swedish • 2. edition
1 Ratings • 5.0 of 5
About the book
“This book will challenge companies to rethink how they should manage their services in building their competitive strength and profitability. Grönroos continues as one of service marketing's most original and able thinkers.”– Philip Kotler”Efter att i tre årtionden ha bidragit till tjänste- och serviceforskningen befinner sig Grönroos fortfarande i frontlinjen. En kreativ bok som både behandlar etablerade begrepp och teorier och på ett personligt sätt tillför nya infallsvinklar.”– Evert Gummess...Show more
Book details
ISBN
9789147088614
Publisher
Liber
Published year
2008
Language
Swedish
Edition
2
Original title
Service Management och marknadsföring - Kundorienterat ledarskap i servicekonkurrensen
Format
Paperback
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1 Ratings • 5.0 of 5
