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Paperback • 2018 • 1. edition
By Peter Bull
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About the book
Contemporary politics is mediated politics, and politicians must be constantly communicating. What matters is not just what is said but how it is said: demeanour, tone of voice, facial expression and body movement may all affect voters' perceptions of their political representatives. This book introduces the concepts and methods of microanalysis, and applies these techniques to the behaviour of politicians, presenting the latest psychological research on how politicians communicate, and the impl...Show more
Book details
ISBN
9781138916449
Publisher
Taylor & Francis Ltd
Published year
2018
Language
Edition
1
Original title
The Psychology of Political Communication
Format
Paperback
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