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About the book
<p>This core textbook offers a concise, direct and easy-to-use introduction to how semiotics can be employed to understand culture. It adopts a practical and versatile approach to cultural analysis, beginning not with an abstract body of theory but with a number of examples of social sign use which are examined critically using basic semiotic terms and concepts to build up the reader's analytic vocabulary in a practical way. This book is designed to be read in several ways. First of all, it offe...Show more
Book details
ISBN
9780333972472
Published year
2002
Language
Original title
Introducing cultural and media studies. A sem…
Format
Paperback
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