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About the book
If you are looking for an engaging textbook, rich in learning features, which will help you to guide your students through the process of developing and launching a start-up, this is it. With his innovative New Venture Creation Framework, Paul Burns breaks the venture creation process up into three key phases: Research, Business Model Development, and Launch. At every stage crucial steps and considerations are revealed, providing comprehensive coverage of the subject. Practical advice is combine...Show more
Book details
ISBN
9781352000504
Publisher
Macmillan Education UK
Published year
2018
Language
Edition
1
Original title
New Venture Creation
Format
Paperback
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