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About the book
Television is a massive industry in China, yet fewer people are watching television screens. This ground-breaking study explores how television content is changing, how the Chinese government is responding to the challenges presented by digital media, and how businesses are brokering alliances in both traditional and new media sectors.
Book details
ISBN
9781844576838
Publisher
Bloomsbury Publishing PLC
Published year
2015
Language
Edition
1
Original title
The Chinese Television Industry
Format
Paperback
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