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English

Setting the Agenda

Paperback • 2014 • 1. edition

Setting the Agenda

By Maxwell McCombs

0 Ratings • 0.0 of 5

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About the book

Setting the Agenda describes the mass media s significant and sometimes controversial role in determining which topics are at the centre of public attention and action. In this new edition of his comprehensive book, Max McCombs, one of the founding fathers of the agenda-setting tradition of research, extends his previous synthesis of hundreds of studies carried out on this central role of the mass media in the shaping of public opinion. Across the world, the mass media strongly influences how we...Show more

Book details

ISBN

9780745661100

Publisher

Polity Press

Published year

2014

Language

Edition

1

Original title

Setting the Agenda

Format

Paperback

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Other versions

Setting the Agenda

Setting the Agenda

Hardcover · 2014

Reviews · 0

0 Ratings • 0.0 of 5

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