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Getting to Plan B

Paperback • 2009

Getting to Plan B

By John Mullins

0 Ratings • 0.0 of 5

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About the book

You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it. As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succeed, you must change the plan in real time as the inevitable challenges arise. In fact, studies show that entrepreneurs who stick slavishly to their Plan A stand a greater chance of failing-and that many successful businesses barely resemble their founde...Show more

Book details

ISBN

9781422126691

Published year

2009

Language

Original title

Getting to Plan B

Format

Paperback

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Reviews · 0

0 Ratings • 0.0 of 5

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