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A Designer's Research Manual, 2nd edition, Updated and Expanded

Paperback • 2017 • 1. edition

A Designer's Research Manual, 2nd edition, Updated and Expanded

By Jenn Visocky O'Grady, Ken Visocky O'Grady

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About the book

Good information gives designers a competitive advantage. Understanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate...Show more

Graphic design

Book details

ISBN

9781631592621

Publisher

Rockport Publishers Inc.

Published year

2017

Language

Edition

1

Original title

A Designer's Research Manual, 2nd edition, Updated and Expanded

Format

Paperback

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