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About the book
A Course in Behavioral Economics is a concise and reader-friendly introduction to one of the most influential areas of economics today. Covering all core areas of the subject, the book requires no advanced mathematics and is full of examples, exercises, and problems drawn from the fields of economics, management, marketing, political science, and public policy, among others. It is an ideal first textbook for students coming to behavioral economics from a wide range of disciplines, and would also...Show more
Book details
ISBN
9780230304543
Publisher
Palgrave Macmillan
Published year
2012
Language
English
Original title
A Course in Behavioral Economics
Format
Paperback
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5 Ratings • 5.0 of 5