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English

Hardcover • 2001 • English • 1. edition
By Donald A. Marchand, William J. Kettinger, John D. Rollins, William Kettinger, John Rollins, Donald Marchand
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About the book
This book presents a new way of seeing the business value of information, people and IT as well as a way of measuring and managing these capabilities in order to improve business performance. Packed with real-world examples, the book presents the best and worst practices companies have implemented to address these issues. Case studies from more than thirty international companies are strategically used throughout the book, including Banco Bilbao Vizcayo, Philips Business Electronics, Amazon, Del...Show more
Book details
ISBN
9780471496090
Publisher
Wiley
Published year
2001
Language
English
Edition
1
Original title
Making the Invisible Visible
Format
Hardcover
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