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Paperback • 2019 • English • 1. edition
1 Ratings • 5.0 of 5
About the book
WINNER: American Book Fest Best Book Award 2020 - Communications/Public Relations WINNER: NYC Big Book Award 2020 - Marketing and Public Relations Saying sorry is in crisis. On one hand there are anxious PR aficionados and social media teams dishing out apologies with alarming frequency. On the other there are people and organizations who have done truly terrible things issuing much-delayed statements of mild regret. We have become addicted to apologies but immune from saying sorry. In...Show more
Book details
ISBN
9780749493202
Publisher
Kogan Page, Limited
Published year
2019
Language
English
Edition
1
Original title
The Apology Impulse How the Business World Ruined Sorry and Why We Can't Stop Saying It
Format
Paperback
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1 Ratings • 5.0 of 5