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About the book
Now in its fourth edition, Research Methods for Leisure and Tourism has quickly become the ultimate reference text for both students undertaking academic research and practising managers. This book combines comprehensive coverage of a wide variety of qualitative and quantitative research methods with in-depth step-by step guidance through research software including Excel, SPSS and NVivo.
Book details
ISBN
9780273717508
Publisher
Financial Times Prentice Hall
Published year
2011
Language
English
Original title
Research Methods for Leisure and Tourism
Format
Paperback
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