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International Marketing

Pocket • 2010 • Engelska

International Marketing

Av Pervez N. Ghauri, Philip R. Cateora

0 Recensioner • 0.0 av 5

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Om boken

The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.

Om boken

ISBN

9780077122850

Förlag

McGraw-Hill Higher Education

Publiseringsår

2010

Språk

Engelska

Originaltitel

International Marketing

Format

Pocket

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Recensioner · 0

0 Recensioner • 0.0 av 5

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