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Valkampanjer och politisk reklam

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Valkampanjer och politisk reklam

Strategic Political Communication Rethinking Social Influence, Persuasion, and Propaganda

Pocket • 2004 • Engelska • 1. utgåva

Strategic Political Communication Rethinking Social Influence, Persuasion, and Propaganda

Av Karen S. Johnson-Cartee, Gary A. Copeland

0 Recensioner • 0.0 av 5

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Om boken

To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues...Visa mer

Statsvetenskap och politisk teori

Statsskick och politiska processer

Valkampanjer och politisk reklam

Om boken

ISBN

9780742528826

Förlag

Bloomsbury Publishing PLC

Publiseringsår

2004

Språk

Engelska

Utgåva

1

Originaltitel

Strategic Political Communication Rethinking Social Influence, Persuasion, and Propaganda

Format

Pocket

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Recensioner · 0

0 Recensioner • 0.0 av 5

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