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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Pocket • 2006 • Engelska

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Av Joseph Sugarman

0 Recensioner • 0.0 av 5

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Om boken

A fun and authoritative guide to writing masterful copy Great copy is the heart and soul of the advertising business, whether it's for print, television, radio, or any other medium. In The Adweek Copywriting Handbook, legendary copywriter and ad man Joseph Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. Sugarman walks you step by step through the entire copywriting process from getting prepared to r...Visa mer

Språk och lingvistik
Språk: referensverk och allmänt
Språkvetenskap / lingvistik

Om boken

ISBN

9780470051245

Publiseringsår

2006

Språk

Engelska

Originaltitel

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Format

Pocket

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Recensioner · 0

0 Recensioner • 0.0 av 5

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