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Audience Analysis

Pocket • 1997 • Engelska • 1. utgåva

Audience Analysis

Av Denis McQuail

1 Recensioner • 5.0 av 5

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Om boken

The word audience has long been familiar as the collective term for the "receivers" in the model of mass communication process (source, channel, message, receiver, effect). It is a term that is understood by media practitioners and theorists alike and has entered into everyday usage; however, there is much room for differences of meaning, misunderstandings, and theoretical conflicts. In Audience Analysis, author Denis McQuail provides a coherent and succinct account of the concept "media audienc...Visa mer

Om boken

ISBN

9780761910022

Förlag

SAGE

Publiseringsår

1997

Språk

Engelska

Utgåva

1

Originaltitel

Audience Analysis

Format

Pocket

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Recensioner · 0

1 Recensioner • 5.0 av 5

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