Essentials of mass communication theory

Exploring Public Relations and Management Communication, 5th Edition

Stephen Waddington

ISE A First Look at Communication Theory

Glenn Sparks

Social Media and Crisis Communication

Journalism and PR

Laura Toogood

Media and communication

Paddy Scannell

Media and Communication Research Methods

Hansen, Anders

Media Audiences

John L. Sullivan

Corporate Communication

Joep Cornelissen

Media Studies

Sue Thornham

Using communication theory

Sven Windahl

Media, theories & approches

Mark Balnaves

Using communication theory: an introduction to planned communication

Sven Windahl, Benno Signier, Jean T Olson

Communication Theory - Origins, methods and uses in the mass media

Understanding Media Theory

Kevin Williams

Theories of communication

Armand Mattelart

Audience Analysis

Denis McQuail

Media and modernity - a social theory of the media

John B. Thompson

Communication in organizations

Everett M.

McQuails mass communication theory

Denis McQuail