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Om boken
Businesses stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world's best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the business of today. Vijay Govindarajan and Chris Trimble are the world's leading authorities on the successful management of innovation. In Beyond the Idea, they distil more than a decade of research and insight into a practical, a...Vis mer
Om boken
ISBN
9781447252276
Forlag
Macmillan
Publiseringsår
2013
Språk
Engelsk
Originaltittel
Beyond the Idea
Format
Innbundet
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