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Norsk

Understanding Multinationals from Emerging Markets

Pocket • 2015 • 1. utgave

Understanding Multinationals from Emerging Markets

Av Alvaro Cuervo-Cazurra, Ravi Ramamurti

0 vurderinger • 0.0 av 5

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Om boken

Why have relatively poor and underdeveloped countries been able to spawn so many global firms in the last two decades? Are emerging market multinationals (EMNCs) really different from successful multinationals from developed economies? This book tackles these and other fundamental theoretical questions about EMNCs. A distinguished group of researchers assesses the unique strategies and behavior of successful EMNCs, from the Chinese telecommunications firm Huawei to the Indian conglomerate Tata, ...Vis mer

Om boken

ISBN

9781107698321

Forlag

Cambridge University Press

Publiseringsår

2015

Språk

Utgave

1

Originaltittel

Understanding Multinationals from Emerging Markets

Format

Pocket

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Omtaler · 0

0 vurderinger • 0.0 av 5

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