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Om boken
International Business provides students with a comprehensive introduction to International Business from authors at the forefront of research in international and strategic management. Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies -- the EU, the US and Japan -- as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive envir...Vis mer
Om boken
ISBN
9780273760979
Forlag
Pearson
Publiseringsår
2012
Språk
Engelsk
Utgave
6
Originaltittel
International business
Format
Frakt og retur
Frakt
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