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NETNOGRAPHY

Pocket • 2019 • 1. utgave

NETNOGRAPHY

Av ROBERT V KOZINETS

1 vurderinger • 5.0 av 5

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Om boken

Netnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures and communities as distinct social phenomena, rather than isolated content. In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own. Packed with enhanced learning fea...Vis mer

Forskningsmetoder

Om boken

ISBN

9781526444707

Forlag

SAGE Publications Ltd

Publiseringsår

2019

Språk

Utgave

1

Originaltittel

NETNOGRAPHY

Format

Pocket

Frakt og retur

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Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

1 vurderinger • 5.0 av 5

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