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Selling the Five Rings The International Olympic Committee and the Rise of Olympic Commercialism

Pocket • 2004 • Engelsk

Selling the Five Rings The International Olympic Committee and the Rise of Olympic Commercialism

Av Robert Knight Barney, Stephen R. Wenn, Scott G. Martyn

0 vurderinger • 0.0 av 5

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Om boken

The original scheme for the modern Olympic Games was hatched at an international sports conference at the Sorbonne in June 1894. At the time, few provisions were made for the financial underwriting of the project--providence and the beneficence of host cities would somehow take care of the costs. For much of the first century of modern Olympic history, this was the case, until the advent of television and corporate sponsorship transformed that idealism. Now, linking with the five-ring logo is go...Vis mer

Entreprenørskap
Idrettsarrangementer og organisering
Olympiske og paralympiske leker

Om boken

ISBN

9780874808094

Forlag

University of Utah Press

Publiseringsår

2004

Språk

Engelsk

Originaltittel

Selling the Five Rings The International Olympic Committee and the Rise of Olympic Commercialism

Format

Pocket

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0 vurderinger • 0.0 av 5

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