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Pocket • 2017 • 1. utgave
Av USA) Nagle Thomas (Deloitte Consulting, John Hogan, USA) Zale Joseph (Deloitte Consulting LLP
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Om boken
For undergraduate introduction to Market Pricing courses.A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.The Strategy and Tactics of Pricing shows readers how to manage markets strategically-rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers.The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges i...Vis mer
Om boken
ISBN
9781138091535
Forlag
Taylor & Francis Ltd
Publiseringsår
2017
Språk
Utgave
1
Originaltittel
The Strategy and Tactics of Pricing
Format
Frakt og retur
Frakt
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