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Marketing for Tourism and Hospitality

Innbundet • 2019 • 1. utgave

Marketing for Tourism and Hospitality

Av Alan Fyall, France) Legoherel Patrick (University of Angers, France) Frochot Isabelle (Universite Savoie Mont Blanc, Youcheng Wang

0 vurderinger • 0.0 av 5

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Om boken

The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences.Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing gl...Vis mer

Salg og markedsføring

Om boken

ISBN

9781138121270

Forlag

Taylor & Francis Ltd

Publiseringsår

2019

Språk

Utgave

1

Originaltittel

Marketing for Tourism and Hospitality

Format

Innbundet

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Marketing for Tourism and Hospitality

Pocket · 2019

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