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Netnography: Redefined

Paperback • 2015 • English

Netnography: Redefined

By Robert Kozinets

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About the book

Social media and Internet data offer rich opportunities and vexing challenges for sociocultural research. Explaining and extending prior approaches, Netnography: Redefined is an indispensable guide to the understanding and conduct of Internet ethnography. With this volume, netnography is upgraded, updated and renewed with the latest netnographic research from media anthropology, geography, education, library sciences, travel and tourism, linguistics, media and cultural studies, sociology, sex...Show more

Society and Social Sciences

Book details

ISBN

9781446285756

Published year

2015

Language

English

Original title

Netnography: Redefined

Format

Paperback

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