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Introduction to private and public intelligence : the Swedish school of competitive intelligence

Paperback • 2005 • English • 1. edition

Introduction to private and public intelligence : the Swedish school of competitive intelligence

By Klaus Solberg Søilen

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About the book

This book provides both students and intelligence professionals with basic theory and a number of practical tools to enhance their careers as analysts. Its subject matter goes under many names: competitive intelligence, competitor intelligence, business intelligence, and marketing intelligence. The aim has been to show the logic behind analysis so that the student and the professional may learn the techniques of building or adapting his or her own analysis to fit any practical problem, rather th...Show more

Business and Management

Book details

ISBN

9789144036403

Publisher

Studentlitteratur AB

Published year

2005

Language

English

Edition

1

Original title

Introduction to private and public intelligence : the Swedish school of competitive intelligence

Format

Paperback

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