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About the book
2010 Reprint of 1961 edition. David C. McClelland (1917- 1998) was an American psychological theorist. Noted for his work on achievement motivation. David McClelland is most noted for describing three types of motivational need, which he identified in his 1961 book, The Achieving Society: 1. achievement motivation, 2. authority/power motivation, 3. affiliation motivation. His now classic book provides a factual basis for evaluating economic, historical, and sociological theories that explain the...Show more
Book details
ISBN
9780029205105
Published year
1961
Language
English
Original title
The Achieving Society
Format
Paperback
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