It Takes a Tribe

Hardcover • 2017 • 1. edition

It Takes a Tribe

0 Ratings • 0.0 of 5

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About the book

Tough Mudder is not a race. It's a challenge.In It Takes a Tribe, co-founder and CEO Will Dean explores the mental, physical and social principles behind the experience and reveals how he built a global tribe. Arguing for clear principles, bravery and persistence, Dean shows a new generation of entrepreneurs why it's important to create a brand that people identify with and love.It Takes a Tribe is the astonishing inside story of Tough Mudder, and a textbook for anyone looking to start a busines...Show more

Entrepreneurship / Start-ups

Book details

ISBN

9780241292600

Publisher

Penguin Books Ltd

Published year

2017

Language

Edition

1

Original title

It Takes a Tribe

Format

Hardcover

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