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Paperback • 2017 • 1. edition
By W. Chan Kim, Renee A. Mauborgne
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About the book
Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. In this bound version of their bestselling Harvard Business Review classic article, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy of employees. Research indicates that this gulf is ...Show more
Book details
ISBN
9781633692640
Publisher
Harvard Business Review Press
Published year
2017
Language
Edition
1
Original title
Blue Ocean Leadership (Harvard Business Review Classics)
Format
Paperback
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