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Hardcover • 2018 • 1. edition
1 Ratings • 5.0 of 5
About the book
This book seeks to investigate `platform power' in the multi-platform era and unravels the evolution of power structures in the TV industry as a result of platformisation. Multiple TV platforms and modes of distribution are competing-not necessarily in a zero-sum game-to control the market. In the volume, the contributors work to extend established `platform theory' to the TV industry, which has become increasingly organised as a platform economy. The book helps to understand how platform power ...Show more
Book details
ISBN
9783319742458
Publisher
Springer International Publishing AG
Published year
2018
Language
Edition
1
Original title
Platform Power and Policy in Transforming Television Markets
Format
Hardcover
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1 Ratings • 5.0 of 5