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International business

Paperback • 2012 • English • 6. edition

International business

By Rugman, Alan M.

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About the book

International Business provides students with a comprehensive introduction to International Business from authors at the forefront of research in international and strategic management. Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies -- the EU, the US and Japan -- as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive envir...Show more

Business strategy
Entrepreneurship / Start-ups
International business

Book details

ISBN

9780273760979

Publisher

Pearson

Published year

2012

Language

English

Edition

6

Original title

International business

Format

Paperback

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