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About the book
International Business provides students with a comprehensive introduction to International Business from authors at the forefront of research in international and strategic management. Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies -- the EU, the US and Japan -- as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive envir...Show more
Book details
ISBN
9780273760979
Publisher
Pearson
Published year
2012
Language
English
Edition
6
Original title
International business
Format
Paperback
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