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International Marketing

Paperback • 2005 • English

International Marketing

By Richard Fletcher

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About the book

For 2nd & 3rd year undergraduate and postgraduate students of International Marketing, International Marketing Management and Contemporary Issues in International Marketing. International Marketing: an Asia Pacific perspective 3e is a comprehensive text reflecting the needs of marketers and managers in the Asia Pacific region. It focuses on Australian and New Zealand firms looking outwards principally but not exclusively - towards the Asia Pacific region, as this is the major focus of their int...Show more

Economics, Finance, Business and Management

Business and Management

Book details

ISBN

9781741034295

Publisher

Pearson Education Australia

Published year

2005

Language

English

Original title

International Marketing

Format

Paperback

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Other versions

International Marketing

Paperback · 2014

Reviews · 0

0 Ratings • 0.0 of 5

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