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© 2026 Bookis AS
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Paperback • 2017 • 1. edition
By USA) Nagle Thomas (Deloitte Consulting, John Hogan, USA) Zale Joseph (Deloitte Consulting LLP
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About the book
For undergraduate introduction to Market Pricing courses.A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.The Strategy and Tactics of Pricing shows readers how to manage markets strategically-rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers.The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges i...Show more
Book details
ISBN
9781138091535
Publisher
Taylor & Francis Ltd
Published year
2017
Language
Edition
1
Original title
The Strategy and Tactics of Pricing
Format
Paperback
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