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English
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© 2026 Bookis AS
English
Norway
Region is based on IP address
Hardcover • 2002 • English • 6. edition
By Michael R. Czinkota, Ilkka A. Ronkainen, Michael H. Moffett
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About the book
International Business, 6th edition presents an up-to-date and complete exploration of international business issues and practice. The authors' experience as both practitioners and academics brings a balanced and seasoned voice to the text. The text is built upon a strong foundation of theory and includes current examples, cases, and insights showing how global businesses apply these concepts. The text examines the role and impact of culture and also includes numerous current world maps, helping...Show more
Book details
ISBN
9780030335648
Publisher
Harcourt College Publishers
Published year
2002
Language
English
Edition
6
Original title
International Business
Format
Hardcover
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