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English

Hardcover • 2019 • 1. edition
By Richard McCarthy, Mary McCarthy, Wendy Ceccucci, Leila Halawi
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About the book
This textbook presents a practical approach to predictive analytics for classroom learning. It focuses on using analytics to solve business problems and compares several different modeling techniques, all explained from examples using the SAS Enterprise Miner software. The authors demystify complex algorithms to show how they can be utilized and explained within the context of enhancing business opportunities. Each chapter includes an opening vignette that provides real-life example of how busin...Show more
Book details
ISBN
9783030140373
Publisher
Springer Nature Switzerland AG
Published year
2019
Language
Edition
1
Original title
Applying Predictive Analytics
Format
Hardcover
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