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Paperback • 2006 • English
By Douglas M. Lambert, James R. Stock, David B. Grant
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About the book
In an era when most managers--including those in the logistics arena--are being urged to think of themselves as "marketers," this new book offers a special opportunity. Written by high-profile authors, Fundamentals of Logistics Management brings a unique marketing perspective to logistics management, while fully integrating accounting, finance, and manufacturing in their coverage. This is the topical and practical approach readers have been looking for.
Book details
ISBN
9780077108946
Published year
2006
Language
English
Original title
Fundamentals of Logistics Management (European edition)
Format
Paperback
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