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About the book
Starting a new business takes a lot of energy and organization. The failure rate is alarmingly high and the task can look herculean at the outset. This new textbook provides a simple guide to help plan a successful new business, taking entrepreneurs and students through the steps required to avoid pitfalls and get a business going.Unlike most entrepreneurship textbooks, the author avoids dwelling on theories in favour of providing effective and practical guidance on how to start and manage a pro...Show more
Book details
ISBN
9780415746977
Publisher
Taylor & Francis Ltd
Published year
2014
Language
Edition
1
Original title
Business Planning for New Ventures
Format
Paperback
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