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About the book
Drawing on the twelve core disciplines of business, including business law, economics, marketing and finance, this fourth edition of the hugely successful The 30 Day MBA shows you how to use key business concepts and tools to assess business decisions and implement strategy. Now with a new concept for each chapter - including crowdfunding, digital marketing, business incubators and the 80/20 principle - The 30 Day MBA also provides coverage of the key optional modules: Mergers and Acquisitions a...Show more
Book details
ISBN
9780749475000
Publisher
Kogan Page Ltd
Published year
2016
Language
English
Original title
The 30 Day MBA
Format
Paperback
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