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Pink globalization - Hello Kitty's Trek across the Pacific

Paperback • 2013 • English

Pink globalization - Hello Kitty's Trek across the Pacific

By Christine R. Yano

0 Ratings • 0.0 of 5

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About the book

In Pink Globalization, Christine R. Yano examines the creation and rise of Hello Kitty as a part of Japanese Cute-Cool culture. Yano argues that the international popularity of Hello Kitty is one aspect of what she calls pink globalization-the spread of goods and images labeled cute (kawaii) from Japan to other parts of the industrial world. The concept of pink globalization connects the expansion of Japanese companies to overseas markets, the enhanced distribution of Japanese products, and the ...Show more

Feminism and feminist theory
Social and cultural anthropology

Book details

ISBN

9780822353638

Published year

2013

Language

English

Original title

Pink globalization - Hello Kitty's Trek across the Pacific

Format

Paperback

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