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English

About the book
This book explores so-called 'witty thinking' - arguably the most entertaining area of graphic design. Witty thinking is playfulness with ideas, words playing against images, and unexpected connections prompting new insights. It is clever thinking, not funny drawing. A Smile in the Mind analyses the intricate thought processes behind the apparently forward images. It shows how to make the case for witty solutions and, through a series of in-depth interviews with the world's top designers, sugges...Show more
Book details
ISBN
9780714838120
Published year
1998
Language
Original title
A Smile in the Mind
Format
Paperback
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1 Ratings • 4.0 of 5