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Eye Tracking the User Experience A Practical Guide to Research

Paperback • 2013 • English • 1. edition

Eye Tracking the User Experience A Practical Guide to Research

By Aga Bojko

0 Ratings • 0.0 of 5

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About the book

Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience-the first how-to book about eye tracking for UX practitioners--offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.

Research methods: general
Computer applications in the arts and humanities
User interface design and usability

Book details

ISBN

9781933820101

Publisher

Rosenfeld Media

Published year

2013

Language

English

Edition

1

Original title

Eye Tracking the User Experience A Practical Guide to Research

Format

Paperback

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