Qualitative Research in Business & Management

Research methods for business students

Mark Saunders

Essentials of Services Marketing

Patricia Chew

Marketing Management, Global Edition

Kevin Keller

International Marketing

Philip Cateora

Qualitative Inquiry & Research Design

Creswell, J.

Market based management

Roger J.Best

Statistics for business and economics

Paul Newbold

Marketing Management

Philip Kotler

Business Research Methods

Alan Bryman

Qualitative Research from Start to Finish

Robert K. Yin

Qualitative researching

Jennifer Mason

The Practice of Statistics for Business and Economics

Moore, McCabe, Alwan, Craig, Duckworth

Research methods

Anthony M.

Marketing Theory

Michael J.

Qualitative research methods

Bruce L.

Strategic market management

Damien Mcloughlin

Research Methods for Business A Skill Building Approach

Uma Sekaran

Marketing

Kaushik Mukherjee