Pocket • 2011 • Engelska • 1. utgåva

The Experience Economy, Updated Edition

Name: The Experience Economy, Updated Edition
SKU: 9781422161975
Price: 209.0 SEK
Availability: InStock
ISBN: 9781422161975

Av James H. Gilmore, James Gilmore

0 Recensioner • 0.0 av 5

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Om boken

Offers examples including the US Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others to show approaches to scripting and staging compelling experiences, while staying true to the real economic conditions of the day.

Om boken

ISBN

9781422161975

Förlag

Harvard Business Review Press

Publiseringsår

2011

Språk

Engelska

Utgåva

Originaltitel

The Experience Economy, Updated Edition

Format

Pocket

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Recensioner · 0

0 Recensioner • 0.0 av 5

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