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The Inmates Are Running the Asylum

Pocket • 1999 • Engelska

The Inmates Are Running the Asylum

Av Alan Cooper

0 Recensioner • 0.0 av 5

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Om boken

The Inmates are Running the Asylum argues that, despite appearances, business executives are simply not the ones in control of the high-tech industry. They have inadvertently put programmers and engineers in charge, leading to products and processes that waste huge amounts of money, squander customer loyalty, and erode competitive advantage. They have let the inmates run the asylum. Alan Cooper offers a provocative, insightful and entertaining explanation of how talented people continuously desi...Visa mer

Om boken

ISBN

9780672326141

Publiseringsår

1999

Språk

Engelska

Originaltitel

The Inmates Are Running the Asylum

Format

Pocket

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