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The Long Tail: Why the Future of Business is Selling Less of More

Pocket • 2008 • Engelska

The Long Tail: Why the Future of Business is Selling Less of More

Av Chris Anderson

0 Recensioner • 0.0 av 5

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Om boken

"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and ...Visa mer

Om boken

ISBN

9781401309664

Publiseringsår

2008

Språk

Engelska

Originaltitel

The Long Tail: Why the Future of Business is Selling Less of More

Format

Pocket

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Recensioner · 0

0 Recensioner • 0.0 av 5

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