Pocket • 2011 • Engelsk • 5. utgave

E-business & E-commerce Management Strategy, Implementation and Practice

Name: E-business & E-commerce Management Strategy, Implementation and Practice
SKU: 9780273752011
Availability: OutOfStock
ISBN: 9780273752011

Av Dave Chaffey

0 vurderinger • 0.0 av 5

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Om boken

This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing ...Vis mer

Om boken

ISBN

9780273752011

Forlag

Pearson/Financial Times Prentice Hall

Publiseringsår

2011

Språk

Engelsk

Utgave

Originaltittel

E-business & E-commerce Management Strategy, Implementation and Practice

Format

Pocket

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Frakt

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