Om boken
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding...Vis mer
Om boken
ISBN
9780273786542
Publiseringsår
2014
Språk
Utgave
null
Originaltittel
Digital Business and E-Commerce Manageme
Format
Frakt og retur
Frakt
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